BTL & ATL
Elevating brand equity through engaging video storytelling
Describing a passion through images is the way to make thousands of fans rejoice and dream. ACF Fiorentina, one of Italy’s most iconic Italian football clubs, handed us an engaging and considerable challenge we’ve been tackling since 2019.
Starting this year, we’re an all-around communication partner of the team. Our work has helped shape the brand’s image, not merely on a sporting level, but also focusing on sponsors, marketing, and merchandising campaigns.
Welcome Back Campaign
To mark the launch of Fiorentina’s new 21/22 kit, we’ve devised a communication campaign based on the team’s historic logo: the Alabarded Lily.
The Shirt is more than a symbol. It’s the heart and soul of a team and creates a strong connection with the fans. The video spot is the most important part of the campaign, where the concepts of beauty, passion, and history are condensed to showcase the values that support the team’s rebranding operation. Check out the video below!
On the club's 96th birthday, Fiorentina unveiled the 2022/23 Kombat Pro Third Kit by Kappa.
We present the new shirt to fans through content shared on Fiorentina's digital channels. The gold color and details are a tribute to the Sala dei Gigli in Palazzo Vecchio, one of the most iconic places in Florence. The new shirt highlights the celebration of the new logo.
Social Media Contents
Check out the video gallery below for content crafted for ACF Fiorentina's social media channels as a way to attract, engage, and inform Fiorentina's fans, with videos and pictures featuring the players as the faces of the club's communication campaigns.
Note to content: this case study collects images crafted over the years and may contain players and personalities no longer belonging to the team.