WEB & SOCIAL MEDIA
A challenging mission is to convey the cross-cutting appeal of the brand, whose sportswear and clothing collections are aimed at everybody, without discrimination. The brand's sporting DNA is the main theme of the campaign and a starting point for multiple storytelling journeys embracing music, street life, art, and suburban culture.
Three teams are the face of the campaign, boasting a broad appeal and the ability to engage a diverse audience, conveying the core message of the dual claims "Winning Starts Within" and "Keep Performing"
The campaign kicked off on November 2 with the release of the first video on Kappa and Kappa Sport social channels. Each team will feature in one main video, two video pills, and three video looks (focusing on clothing details), for a total of six videos per team.
Watch the videos below!